John Davidson


Project leader, solution architect, UI/UX specialist responsible for supporting all aspects of the end to end software development life-cycle. I oversee all work related to research & discovery (understanding the market), business analysis (developing business requirements), information architecture (structuring the content), page design (structuring the users experience), system development (architecting the needed solution), and delivery (releasing that final codebase to production).

Technologies Utilized

  • Omnigraffle/Balsmiq/Illustrator (Design Interaction, Wireframes)
  • Photoshop, Illustrator, Adobe Sketch/Draw (UI Development)
  • jQuery, jQuery UI, JavaScript Libraries
  • HTML 5/CSS 3/Less, Sass
  • Bootstrap, Foundation (Responsive Frameworks)
  • GitHub, BitBucket (Code Repositories)
  • Responsive Web Design Methodology
  • Agile Methodology
  • Google Analytics


Web Applications Technical Lead at Vertex Inc.
February 2013 - May 2017

Team leader with extensive experience around front end development, information architecture, prototyping, UI/UX deliverables and design interaction development. My primary responsibilities were understanding business stakeholders needs and identifying key business requirements. I would then work with the development team to convert those business requirements into functional requirements to develop detailed design interaction documents, allowing stakeholders to understand and visualize how we were going to solve their business problems utilizing the latest web technologies. Once all of this information was collected I worked with the development team to develop a formal project plan and all associated costs and resource needs.

I work with stakeholders and our development teams during the discovery and planning phases to clarify business requirements, functional specifications and then either create internally or manage an external agency to provide design interaction documents based on those findings.

  • Research and analyze the high level business requirements to determine the best strategic approach to deliver a final solution based on the organizational objectives.
  • Provide technical feedback and guidance on information architecture, wireframes and low/high fidelity comps for designers, developers and stakeholders.
  • Advise stakeholders and designers on development best practices during design, architecture, development and implementation.
  • Create estimates and project plans for tasks associated for all deliverables & milestones for each phase of development.
  • Work with the development team to define the project schedule and cost estimates.
  • Track scope and communicate potential budget issues during all phases of development.
  • Evaluate code deployments to locate performance bottlenecks and fix them accordingly.


  • Facilitate knowledge transfer to the development team during transition from specification to development and integration.
  • Monitor scope change during development against original requirements.
  • Ensure that implementation is technically consistent and efficient across all areas of development.
  • Coordinate and manage peer code reviews with systems architect
  • Work closely with the development team to monitor project timelines, milestones, scope, and deliverables.
  • Identify critical path for optimizing development timelines.
  • Facilitates hand-off of tasks between architects, developers and front-end developers.

UI/UX Strategist at Blueprint Studios
July 1999 - Present

UI/UX strategist responsible for activities that contribute to planning, creating, implementing and defining the strategic vision and marketing needs aligned with the company’s business objectives. I work closely with Marketing Directors to ensure visual and brand consistency for all deliverables.

Deliverables typically include:

  • Corporate Identity/Logo Design
  • Information Architecture/Design Interaction Documents
  • User Interface Designs and User Experience Diagrams
  • Responsive Design Comps
  • UI Development Kits
  • Style guide

Marketing & UX Consultant at CoreDial, LLC
August 2012 - January 2013 (6 months - Contract)

I worked with the CEO to implement HubSpot as their Marketing Automation Tool and created the workflows necessary for HubSpot and Salesforce to work together to ensure the new leads being generated in HubSpot from their website were assigned to the correct sales people for follow up and execution. This created closed loop marketing solution that was the groundwork for their new Marketing processes from lead generation back to campaign tracking and cost analysis.

I directed their external agency to finalize the user interface for their white label cloud solution which had been stalled for 6 months. I worked Utilized those designs to help Market and promote their solution online to further enhance their marketing initiatives to create a closed loop marketing solution from start to finish through the marketing and sales cycle.

Sr Project Manager at Alliance Life Sciences Consulting Group, Inc
Started as Business Analyst, Front End Technician, Developer, Project Manager
Client: Johnson & Johnson, McNeil

March 2004 - April 2012

Managed and implemented software system development and integration projects through all phases of project life cycle including business analysis, design, development, testing, and post-production support.

I worked very closely with business analyst(s) and technical lead(s) to define system specifications based on functional requirements and business requirements. I was responsible for the management of multiple related projects directed toward strategic business and other organizational objectives. I maintained communications with stakeholders and external agencies to ensure smooth transitions and review of all creative assets during development. I created weekly business oriented status reports, facilitated status meetings and all communications with business and IT stakeholders. I coached and mentored our personnel within the internal development team environment. I am fluent with web standards and technologies, including: CSS, HTML and knowledge of usability and coding practices for accessibility.

I developed applications and website implementations utilizing multiple methodologies such as Waterfall (RUP), XP and Agile (AUP) managing schedules, sprints, feature definition, scope, and resource allocations for development projects. I effectively priced and manage development initiatives of internal resources for all aspects of the software development lifecycle through to final integration and delivery. Effectively communicate project performance to stakeholders on a regular basis. I was the single point of contact for internal brand managers and external agencies providing issue escalation and resolution when necessary.

I managed all aspects of delivery for their entire consumer facing brands such as Tylenol, Zyrtec, Motrin, Lactaid, Listerine Whitening, SkinId/Neutrogena, and all associated development initiatives relative to Marketing initiatives and media campaigns aligned with their digital channels.

Account Executive at Alliance Consulting
September 2001 ?" February 2004
I worked as an Account Executive at Alliance Consulting selling IT Solutions to such organizations as Wilmington Trust where I sold a 2200 seat OS Upgrade from Windows NT to Windows XP. I worked very closely with our Solutions Architect to help define the Statement of Work. I compiled the team with the help of our internal recruiters creating a team of specialists to support this $3.5-million-dollar effort.

I also worked with other local companies such as SEI Investments, Rohm & Haas, Inductotherm and CompuCom to help them support their Systems Development, Custom Application Development, Datawarehouse Implementations and Business Intelligence Initiatives. I worked very closely with their stakeholders to support and define many of these various initiatives.

Account Manager at Anexinet

November 2001 - August 2001

I managed all aspects of the software development lifecycle for multiple projects. Worked with management teams to gather and define business requirements. I developed functional specifications enabling the pricing structure for the Statement of Work. I worked with the Technical Lead(s) to define the Technical Specifications based on the functional requirements.

Developed cost estimates for all required resources from Project Managers, Solution Architects, Mid Tier Developers, Front End Developers, Database Architects and Quality Assurance teams to ensure delivery of proposed applications were successful. Developed design interaction documents defining user flows and user interactions with the proposed systems. I was responsible for all deliverables relative to project(s) based on Statements of work. I provided project turn-around expertise at the customer site with emphasis on regaining customer confidence. I was responsible for managing customer expectations throughout SDLC.

Sr Project Manager/UI Architect at US Interactive
August 1999 - September 2000

Managed a 24-man team for a $2.5 million dollar project to ensure all stakeholders were satisfied with each phase of the project (Client: Farm Journal Project: Worked hands on with the Information Architects to develop 280 functional wire frames for the site within Dreamweaver to show the client all the functionality for the site before actual programming began. Worked closely with the Technical Lead to ensure milestones were being met and all code was being developed based on our programming standards. I worked side by side with the QA Project Manager to help manage a QA team to help allocate bug fixes to the right developers throughout the QA process.

Creative Director at Brookwood
May 1994 - August 1999

Managed and implemented software system development and integration projects through all phases of project life cycle including business analysis, design, development, testing, and post-production support.

  • Developed and implemented the pricing model, project management process for the organization.
  • Created all initial proposals associated with new business in the following areas; application development including CD-ROM. e-Learning, print and web based applications.
  • Created Brookwood’s Corporate Identity and all related branding and marketing materials including, web based, print and CD-ROM based materials.
  • Managed a 10-person production department/development team as well as responsible for all new talent acquisition and on-boarding within the organization.
  • Increased the company’s growth by securing new partners, consulting engagements and by delivering new projects on time and on budget.
  • Executed and maintained program management processes and disciplines in the areas of: program schedule and quality management; communications management; human resource management; cost management; procurement management; risk / issue management; change management.
  • Mentored staff in methodology and consulting excellence and encouraged best practice in project management and project planning.
  • Developed the Statements of Work and contract creation to secure all new and follow-on work.
  • Proactively managed long term system maintenance and monthly updates associated with managed marketing properties.

1999 Philly Gold Award for “Best Sales Pre-Sales Website Design, Business to Consumer.

Certified Adobe Photoshop Trainer (1994-98)
Certified Macromedia Freehand Trainer (1994-98)


Art Institute of Philadelphia
Associate's degree, Specialized Technology
1992 - 1994
Grade: 4.0